Reduce Your
Business Friction

With CRM centric, B2B, Business Process Automation.

  • Increase Efficiency
  • Increase Retention
  • Increase Revenue

Deliver better outcomes, efficiently.

How? Smoother processes that bring insights to your team, from the relevant systems at the right time.

Frequently Asked Questions

Why should we hire a fractional specialized expert instead of a full-time employee?
  • Immediate Impact:

    Fractional experts deliver immediate results, leveraging their deep expertise to drive project success from day one.

  • Risk Mitigation:

    With a fractional collaboration, you avoid the uncertainties of hiring and retaining full-time talent, ensuring you only pay for proven and needed expertise.

  • Business Agility:

    Fractional talent offers the flexibility to quickly pivot and adapt to changing business needs, helping you stay competitive in a fast-paced environment.

How does a fractional expert deliver more value for less cost?
  • Cost-Effective Expertise:

    A fractional expert operates within your yearly budget, starting from $65,000 - $85,000, delivering insights beyond that of a typical employee. Compared to a full-time hire at $160,000 - $220,000+, you gain a trusted advisor who is deeply invested in your success, without the hidden costs of turnover.
    You can count on us, on our best-practices, training and our ongoing documentation, to ensure business continuity and efficiency.

  • Optimized Resource Allocation:

    Collaborating with a fractional expert for specific needs — say, 8 days a month — ensures specialized expertise is applied exactly where it is needed, maximizing your ROI.

  • Faster Time-to-Value:

    Fractional experts deliver quick results by prioritizing high-impact tasks and acting as your strategic partner. This approach minimizes delays and onboarding costs, helping you achieve your goals faster and more efficiently.

What type of work do you do?

We support teams that are either struggling to keep up with integrations and business process automation due to team capacity, or those looking to improve their business through process automation but do not have the necessary skills.

We are passionate about connecting systems and helping organizations reduce frictions and increase efficiency - ultimately leading to cost savings and increased revenue.

We are genuinely committed to helping you make your business better.

Who do you normally work with?

Our focus is on the B2B space where we have been involved for more than 15 years.

We help organizations with over 100 employees, based in the United States or in Australia, that have too many SaaS applications currently not fully integrated. Our focus industries are software / technology and professional services businesses.

We help our customers with integrations and process automation challenges, revolving around their CRM (Customer Relationships Management) and their other SaaS ecosystem.

We focus on 100+ employees mainly because the process automation benefits are amplified with more time saved per person.
We focus on software and professional services because that’s what we know best.
In saying that, we are a nimble, young and fast-paced business and we are happy to adapt to your specific needs.

Will I have a consistent point of contact?

Yes! You will collaborate directly with me, Enrico.

I personally manage every detail - project management and updates, communication, and results delivery - so nothing gets lost along the way.

Partnering with an agile small business means cutting through the noise: fewer layers, no unnecessary costs, faster responses, and immediate progress.
No red tape or delays — just the results you need, exactly when you need them.

How do you work?

I collaborate with and augment your team, using my specialized skills.

Our engagements are iterative time and material, with a daily rate with an agreed weekly or monthly cadence.

We start from a POC (Proof of Concept) of the MVP (Minimum Viable Product) that we define together.
We do that to quickly confirm our assumptions and then iterate from there until the initial business goals are met.

Then we move on to the next workstream according to the priority we define and adjust together.

We work with you to constantly re-prioritize all the work streams so that we are always aligned with the ever-changing priorities of your unique business.

Why do you use a time and material iterative approach?

Businesses today move at a fast pace, and the software integration and business process automation field is of high complexity and high uncertainty.

A time and material ongoing relationship gives us the flexibility to try things out, eventually fail and quickly pivot, to make sure you get business value from our relationship.

An agile approach helps you with risk mitigation as well. Continuous updates offer transparency, enabling quick pivots and re-prioritization based on your evolving business conditions. It also allows you to terminate the engagement when it is appropriate for your specific business.

It might seem counter-intuitive, but it helps with cost reduction. If we had to complete an expensive upfront detailed scoping and design with a timeline analysis, we would need to factor that into the price. We would also need to factor in the high uncertainty in our estimation.

With an iterative time and material approach, we can focus on the higher value items and always re-define which items are of the highest value.

Finally, we can get started right now to deliver value, without a lengthy scoping exercise, therefore providing a quicker turn-around time.

What does a typical engagement look like?

Some of our customers prefer to engage us (depending on our availability) for several days a week for the first few months of the project. As that’s the slowest and critical portion of the project. This allows them to make consistent and substantial progress upfront.
Then they continue our engagement for a couple of days per month to one day a week, until they feel they have the knowledge to enhance and maintain their systems themselves.

Other longer-term loyal customers prefer a constant one to two days a week pace for the foreseeable future to help out with an ongoing collaboration and a predictable budget.

The approach we can take is entirely up to you, your needs and your budget.

I have a SaaS software that you might not know, is that a problem?

Absolutely not a problem!

At the end of the day, if you are tech-savvy, with plenty of experience and quick on your feet, the difference between systems is negligible.

Most systems normally have a way to authenticate, to get data out of them, and to push data to them via APIs.

If we are not familiar with the system, we assume you have someone within your organization with expertise in the specific software.
They can collaborate with us to address any questions we might have. We see our engagements as a tight and ongoing collaboration.

What platform or solution do you choose?

Our preferred integration platform (iPaaS) is Tray.io. We are intimately familiar with it and have a partnership in place.

If our preferred choice does not suit you, or you are not aligned with their target market, or you already have another product, we are extremely flexible.

iPaaS platforms are similar and we can help you with your specific needs and with your platform.

iPaaS platforms enable the interconnection of systems together, help you authenticate with systems, and push and pull data from them.

The rest is creativity and problem-solving abilities, and we definitely do not lack either of those!

We would like to engage, what is the process?

Great to hear!

First of all, reach out through one of our channels (contact us form, Calendly, phone, or even LinkedIn). We will get back to you within 24 hours to schedule a chat.

We will then have a call about what you would like to achieve, your challenges, what you attempted, and anything else you might want to talk about.

Then we agree on commercials, including initial engagement length and how many days per month you need and then send you our agreement.

Once signed and upon receiving the initial prepayment, we initiate a brief kickoff call to start delivering value for you!

🤝 The only help you need, with integrations and automations

My expertise is at your service

❌ Why hire a full-time employee, take months to upskill them, make sure you keep them busy, for a hefty full time salary

✅ When you can have great and targeted expertise right NOW, as you need it, at a reasonable daily rate?

Hello, I am Enrico, and I am here to help you!

Enrico Simonetti

I would love to hear from you!

Contact Enrico today and let's discuss how best I can help you take your business to the next level.

Share with us your SaaS automation challenges and we will share your options.

Have you tried our Business Process Automation ROI Calculator?

Our FREE calculator can help you identify money-saving opportunities, prioritize improvements, and guide your ROI-driven strategy.

Testimonials

Before engaging Naonis, syncing data from our external partners’ CRM into our own system was a cumbersome, error-prone, manual process that consumed significant time and resources.

Enrico and his team at Naonis rapidly implemented an automated solution using the Tray.io platform that seamlessly integrates our collaborator’s data into our internal systems.

The impact has been significant - we now have increased confidence in our data accuracy and timeliness, enabling better long-term decision making and agility for our team.

Naonis operates as a true partner, proactively bringing ideas to achieve our goals.

I highly recommend Naonis to any technology leader looking to streamline operations through automation.

They deliver measurable business value and are a trusted partner for integration, automation and more.

Head of Technology — Venture Capital

California, USA

Working with Enrico was delightful, despite the significant challenges on a complex integration.

He was always calm, provided excellent solutions and was credible and authentic from the get go.

Highly recommend working with Enrico especially if it’s complex and challenging.

Monique Dorigo, Chief Marketing Officer — Humanforce

We are your software integration and business process automation specialists

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